It's common knowledge that 90 percent of startups die. So what do the 10 percent have that the 90 percent don’t?
We are taught that succeeding as an entrepreneur is all about working ridiculously harder than anyone else and persisting beyond the challenges. Then, and only then, will you “make it.” That is a big bunch of hooey.
I believe there is one factor above the others that allows for great success: brutal honesty. Unfortunately, we are fed lies in the form of inspirational quotes and fairytale stories about entrepreneurship, which tempt us not to engage in brutal honesty.
What is brutal honesty? Brutal honesty is about being excruciatingly self-aware so that you can hear the real feedback the market is telling you, and correct course before it is too late. This is the true test of entrepreneurship, since tearing down the walls you built with your blood, sweat, tears (and limited funds) is not for the faint of heart.
Here are the top five lies they feed you as an entrepreneur and how to combat them with the right mindset: